> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/getting-started/readme.md).

# Welcome

iCustomer Platform documentation: the always-on system that decides what to do for your audiences, acts across your channels, and proves what worked.

iCustomer Platform is your always-on AI marketing team: it listens to your market, decides what to do for each audience, acts across your channels, measures the outcome, and learns. Around the clock.

New here? Start in order:

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>1. What iCustomer Platform is</strong></td><td>The two-minute answer: what it does, and what it is not.</td><td><a href="/getting-started/what-icustomer-is.md">What iCustomer Platform is</a></td></tr><tr><td><strong>2. The loop in one page</strong></td><td>How a goal becomes an outcome, and what you see when it cannot.</td><td><a href="/getting-started/the-loop.md">The loop in one page</a></td></tr><tr><td><strong>3. Quick start: B2B</strong></td><td>Thirty minutes from your domain to a first play approved.</td><td><a href="/getting-started/quick-start-b2b.md">Quick start: B2B</a></td></tr><tr><td><strong>3. Quick start: D2C</strong></td><td>Install your pixel, connect your stack, go.</td><td><a href="/getting-started/quick-start-d2c.md">Quick start: D2C</a></td></tr><tr><td><strong>Plans</strong></td><td>The four plans, and what each unlocks.</td><td><a href="/getting-started/plans.md">Plans</a></td></tr></tbody></table>


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