> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/audience.md).

# Audience

- [Identity](https://docs.aloop.icustomer.ai/audience/identity.md): One person, one record: how identities resolve, and the rules that keep your CRM safe.
- [Signals](https://docs.aloop.icustomer.ai/audience/signals.md): The events that move scores and trigger decisions, and where they come from.
- [Building and sharing audiences](https://docs.aloop.icustomer.ai/audience/building-audiences.md): Cohorts under segments: how audiences are built, shared, and made activation-ready.
- [FIRE scoring](https://docs.aloop.icustomer.ai/audience/fire-scoring.md): How every account and contact is scored: Fit, Intent, Recency, and Engagement, rolled into Hot, Warm, or Cold.
- [Always-on monitoring](https://docs.aloop.icustomer.ai/audience/monitoring.md): What under management means: continuous scoring, cohort-shift detection, and a hand raised when something moves.


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