FIRE scoring
How every account and contact is scored: Fit, Intent, Recency, and Engagement, rolled into Hot, Warm, or Cold.
Every account and contact under management carries a FIRE score, so you always know who is worth acting on right now, and why.
The four components
Fit
Is this the right kind of company or person?
Your ideal customer profile, firmographics, role, and the commercial traits you confirmed in your context.
Intent
Are they showing buying signals now?
Pricing-page visits, demo requests, hiring for the problem you solve. Weighted by strength, and capped so one noisy source cannot dominate.
Recency
How fresh is what we know?
Signals decay. Last quarter's interest is not this week's.
Engagement
Have they interacted with you?
Opens, clicks, replies, visits: the history of the relationship.
Fit anchors everything: a perfect-intent account that is a terrible fit is still a terrible fit. Fit is set by your context. Intent, Recency, and Engagement move on their own as signals arrive.
Hot, Warm, Cold
The components roll into one tier: Hot (act now), Warm (worth working), Cold (watch, or suppress from spend). A single strong signal can flip a tier, a demo request lifts Intent and can turn an account Hot in the moment it happens, which is exactly when the loop reacts.
The reason comes attached
A score is never a bare number. Each scored record carries its reasoning: which signals moved it, and why.
When a play selects "the top 500 by FIRE," you can open any of them and see the case.
Scores update continuously across your audiences under management.
Scores are what plays target and what decisions cite.
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