Always-on monitoring

What under management means: continuous scoring, cohort-shift detection, and a hand raised when something moves.

"Under management" is a promise: the accounts and contacts in the audiences you have under management are watched continuously, not scored once and left to rot.

What the system watches

• Scores, continuously. FIRE components update as signals arrive and as recency decays, so Hot means hot now.

• Cohort shifts. Membership changes are tracked over time: a cohort quietly shrinking, a surge of new qualifiers, a segment cooling. Snapshots make the drift visible instead of anecdotal.

• The picture's own health. Identities that resolved, records that went stale, coverage that dropped.

When it raises a hand

Monitoring feeds Pulse, not a dashboard you have to remember to check. A meaningful shift arrives as a pulse with the reason attached. The routine picture waits for the digest, and quiet weeks are reported as quiet.

What is managed, and what it costs

Not everything you have ever imported needs managing.

	Counts against your plan?
Everything you have brought in	No. It is free to hold.
The actively monitored set, the audiences under management	Yes. This is what your plan capacity covers.
Sending to a static list	No. It does not put anyone under management.

Billing follows engagement, not blast volume. Plan capacities are in Plans.