# Privacy, Security, Compliance

AudienceLoop emphasizes:

* Security
* PII protection
* Regulatory alignment

Operationally:

* Data is encrypted in transit and at rest.
* Suppression and consent flags can be represented as columns.
* Those suppression and consent states can flow into activation destinations.

You use AudienceLoop to honor:

* GDPR / CCPA
* Customer preferences and opt-outs

{% hint style="info" %}
For more details check: [Privacy Policy](https://www.icustomer.ai/privacy-policy) - [Trust Center](https://security.icustomer.ai/)
{% endhint %}


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