> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/getting-started.md).

# Getting Started

- [Welcome](https://docs.aloop.icustomer.ai/getting-started/readme.md): iCustomer Platform documentation: the always-on system that decides what to do for your audiences, acts across your channels, and proves what worked.
- [What iCustomer Platform is](https://docs.aloop.icustomer.ai/getting-started/what-icustomer-is.md): iCustomer Platform is the always-on Intelligence system above your channels: audience intelligence, signals, decisions, and causal measurement.
- [The loop in one page](https://docs.aloop.icustomer.ai/getting-started/the-loop.md): How iCustomer Platform turns a goal into an outcome and back again: five steps, and an honest answer at every point it cannot advance.
- [Plans](https://docs.aloop.icustomer.ai/getting-started/plans.md): Four plans, from free to fully custom, and what each unlocks.
- [Quick start: B2B](https://docs.aloop.icustomer.ai/getting-started/quick-start-b2b.md): B2B in your first thirty minutes: from your domain to a first play approved, with its reasoning on record.
- [Quick start: D2C](https://docs.aloop.icustomer.ai/getting-started/quick-start-d2c.md): D2C in three moves: install your pixel, connect your stack, go.
- [Glossary](https://docs.aloop.icustomer.ai/getting-started/glossary.md): The short glossary, in loop order: the words you'll meet in your first session.


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