Glossary

The short glossary, in loop order: the words you'll meet in your first session.

The short version, in the order you'll meet each idea. The exhaustive A-to-Z lives in the Reference glossary.

Term	Meaning
The loop	The always-on cycle behind everything: capture, resolve, score, decide, attribute, then back to the top. See The loop in one page.
iHarness	The AI you talk to. It reasons over what the system knows, decides, and coordinates the work. See What iHarness does.
Agents	The specialists working behind iHarness, each covering one part of the loop. You see them as bylines on delivered work.
ABC Card	The picture of your Audience, Brand, and Competition, built from your domain during onboarding. You confirm it, and it becomes working context.
Growth Brain	The self-learning context iHarness runs on: everything you connect, and every outcome, accruing in one place.
Audience	Everything the system watches and acts on for you: the audiences you have under management. See Always-on monitoring for what under management means.
Cohort	A named group under a segment (B2B or D2C), defined by a shared trait or behavior. What you build and activate.
Signal	An event that tells the system something changed: a site visit, a demo request, a funding round.
FIRE score	Fit, Intent, Recency, and Engagement, rolled into Hot, Warm, or Cold, so you know who is worth acting on now. See FIRE scoring.
Goal	One of six standing go-to-market ambitions. Goals never expire.
KPI	The number a goal moves, readable from your connected data.
Target	A specific commitment under a goal: a number and a date the loop paces toward.
Play	A proven motion from the library, made yours: the running automation. Plays have runs.
Activation	What a run delivers into a channel: the live push of an audience to LinkedIn, Instantly, or your CRM.
Decision trace	The receipt behind any action: why, on what evidence, and what came of it. See Decisions and traces.
Outcome	What happened, measured against what was expected. Outcomes move targets, and targets move KPIs.
Pulse	Where the system raises its hand when something needs you. See The queue.
Credits	The single unit of usage every plan includes. See Plans.