> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/getting-started/glossary.md).

# Glossary

The short glossary, in loop order: the words you'll meet in your first session.

The short version, in the order you'll meet each idea. The exhaustive A-to-Z lives in the [Reference glossary](/reference/glossary.md).

| Term               | Meaning                                                                                                                                                                          |
| ------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **The loop**       | The always-on cycle behind everything: capture, resolve, score, decide, attribute, then back to the top. See [The loop in one page](/getting-started/the-loop.md).               |
| **iHarness**       | The AI you talk to. It reasons over what the system knows, decides, and coordinates the work. See [What iHarness does](/iharness/what-it-does.md).                               |
| **Agents**         | The specialists working behind iHarness, each covering one part of the loop. You see them as bylines on delivered work.                                                          |
| **ABC Card**       | The picture of your Audience, Brand, and Competition, built from your domain during onboarding. You confirm it, and it becomes working context.                                  |
| **Growth Brain**   | The self-learning context iHarness runs on: everything you connect, and every outcome, accruing in one place.                                                                    |
| **Audience**       | Everything the system watches and acts on for you: the audiences you have under management. See [Always-on monitoring](/audience/monitoring.md) for what under management means. |
| **Cohort**         | A named group under a segment (B2B or D2C), defined by a shared trait or behavior. What you build and activate.                                                                  |
| **Signal**         | An event that tells the system something changed: a site visit, a demo request, a funding round.                                                                                 |
| **FIRE score**     | Fit, Intent, Recency, and Engagement, rolled into Hot, Warm, or Cold, so you know who is worth acting on now. See [FIRE scoring](/audience/fire-scoring.md).                     |
| **Goal**           | One of six standing go-to-market ambitions. Goals never expire.                                                                                                                  |
| **KPI**            | The number a goal moves, readable from your connected data.                                                                                                                      |
| **Target**         | A specific commitment under a goal: a number and a date the loop paces toward.                                                                                                   |
| **Play**           | A proven motion from the library, made yours: the running automation. Plays have runs.                                                                                           |
| **Activation**     | What a run delivers into a channel: the live push of an audience to LinkedIn, Instantly, or your CRM.                                                                            |
| **Decision trace** | The receipt behind any action: why, on what evidence, and what came of it. See [Decisions and traces](/concepts/decisions-and-traces.md).                                        |
| **Outcome**        | What happened, measured against what was expected. Outcomes move targets, and targets move KPIs.                                                                                 |
| **Pulse**          | Where the system raises its hand when something needs you. See [The queue](/pulse/queue.md).                                                                                     |
| **Credits**        | The single unit of usage every plan includes. See [Plans](/getting-started/plans.md).                                                                                            |


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