Meet your AI team

The Harness orchestrates a role-based AI team — Sam, Ivy, Angela, Joel, Brandon, Lina, and Mira — across observe, identify, decide, act, and learn.

Audience Loop isn't one model in a chat box — it's a team of role-based AI agents, each an expert in one part of growth marketing, all coordinated by the Harness.

The Harness is the orchestrator. It observes, orients, decides, and routes the work — applying the right agent, skills, and tools to each job. Under it, the team maps to the loop:

Observe

• Sam — Market Intelligence. Reads your market and surfaces what's moving.

Identify

• Ivy — Identity & Data Steward. Resolves events to real people and accounts, and keeps your data clean.

• Angela — Audience Intelligence. Builds and enriches your audiences, and knows who they are.

Decide

• Joel — Growth Ops & Decisioning. Turns goals into the next move for each audience.

Act

• Brandon — Paid Media & Distribution. Activates paid media and distribution.

• Lina — Outreach & Pipeline. Runs outreach and moves pipeline.

Learn

• Mira — Measurement & Attribution. Measures what worked and feeds it back.

You don't manage them one by one. You set the goal; the Harness assigns the work and shows you what each did. The team is pre-built and comes with every plan; the full role-based team runs always-on on Team and Enterprise.