> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/how-it-works/overview.md).

# Intelligence: what the system knows

Intelligence is everything Audience Loop knows about your business — the context and memory the Harness reasons over every time it decides. The better your Intelligence, the better your decisions.

There are two parts you tune:

* **Context** — the current picture of your business: your [Audience](/how-it-works/overview/audience-context.md) (ICP, personas, pain areas), [Brand and Competition](/how-it-works/overview/brand-and-competition.md), plus your [Funnel and tags](/how-it-works/overview/funnel-and-tags.md), [Knowledge entries and sources](/how-it-works/overview/knowledge-and-sources.md).
* **Memory** — what the system has learned over time: audience behavior, conversion drivers, workflow and operational patterns, signal outcomes, and decision-trace learnings. See [Memory & learning settings](/how-it-works/overview/memory-and-learning.md).

Under the hood, the Harness also composes Skills, Tools, and Models. These come pre-packaged, so there's nothing to set up. Your pre-built Agents are managed in Settings.


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# Agent Instructions
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## Querying This Documentation
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Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

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