> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/how-it-works/overview/brand-and-competition.md). # Brand & competition context This is the system's picture of *you* and the market you play in. **Brand** covers your company overview, firmographics, tech stack, traffic and reach, and brand health — the facts and voice the Harness uses to stay on-brand in every decision. (Your growth goals are set in [Orchestration](/using-audience-loop/overview/master-goals-and-targets/master-goals.md); things you add directly live in [Knowledge entries](/how-it-works/overview/knowledge-and-sources.md).) **Competition** covers your competitive landscape and recent news, so decisions account for who else is in the buyer's consideration set. Like the rest of your context, it's seeded from public information at onboarding and kept fresh as the system learns. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.aloop.icustomer.ai/how-it-works/overview/brand-and-competition.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.