What iHarness does

iHarness is the AI you talk to: it reasons over your context, decides what to do for each audience, and coordinates the agents.

iHarness is the AI you work with. It says "I'm iHarness," and it is the only voice you deal with: it reads your context, decides what to do for each audience, and puts the right agent on the job, with no hand-offs for you to manage.

It works two ways, all the time:

• When you ask. Tell it what you want in plain language, in the app or in Slack. "Set up a reactivation play for dormant accounts." "Why did we pause LinkedIn last week?"

• On its own. The loop runs over your audiences without prompting: it watches for signals, decides, and tells you what it did or what it needs from you.

Decision-first

iHarness decides what should happen before it decides where. Engage, nurture, suppress, or escalate comes first. The channel is the output of that decision, never the input, and that order is what keeps spend honest and measurement clean.

It proposes, you dispose

Anything that goes live, a play, a budget, a sequence, reaches you as a proposal first, and approvals land in Pulse. Where you have granted autonomy, it acts within those bounds and shows its work. Where you have not, it waits at the gate.

It shows its work

Every decision is recorded as a trace: the signal, the reasoning, the authority, the action, and the outcome. Ask "why?" about anything and iHarness answers from the record, not from memory.

What it holds

• Goals and targets. Your objective function: pipeline, revenue. Goals are the input to the whole system, and without one nothing runs. What does it optimize for? Whatever you told it to. See Goals, KPIs and targets.

• Pulse. The human channel: alerts, approvals, and your autopilot settings. What does it do without asking you? Whatever you have approved it to do. Everything else waits in Pulse.

• Orchestration. Runs plays through agents. Plays live here: they are the patterns Orchestration executes, not a separate product.

What it runs on

iHarness runs on your Growth Brain: it reasons over your context and memory, chooses plays by diagnosis, and paces your goals and targets. The better the context, the better every decision downstream.