Destinations vs live channels
The two ways data moves: live channels that act in real time, and destinations that sync in batches.
Data leaves the platform two ways, and the difference is simple. A live channel acts the moment a decision happens. A destination receives batches on a schedule.
Live channels
Live channels are the tools the system acts into in real time:
your CRM (HubSpot or Salesforce),
ad platforms (LinkedIn, Meta),
outbound (Instantly).
When a play decides to act, the action executes synchronously: a contact is routed, an audience is pushed, a sequence starts. The result comes back into the trace immediately.
Destinations
Destinations are batch pipelines: scheduled syncs that move data in bulk.
Into the platform from your sources, or out to your warehouse.
Each pipeline has a schedule and a job history (rows, duration, status).
Any pipeline can be triggered on demand.
Use destinations for data movement. Use live channels for action.
Connection health
Every connection reports a status: active, pending, expired (re-consent needed, select Reconnect), revoked, or error. Statuses surface in Your stack, and failures raise a hand in Pulse rather than failing silently.
A workspace connects one CRM, HubSpot or Salesforce, not both. Pick the system of record. The platform writes back to it and never overwrites sales-owned fields.
Outside the app
Pipelines and channel actions can be managed outside the app via API and MCP as well.
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