> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/introduction/onboarding.md).

# Onboarding: from your URL to an always-on system

Onboarding happens right in Chat, and it starts with one thing: your URL.

1. **Add your URL.** Paste your company URL into Chat. That single prompt kicks everything off.
2. **We build your context from public info.** Audience Loop reads what's public about your company and assembles your starting context — Audience, Brand, and Competition.
3. **Review and confirm.** You check what it found and fix anything that's off. Your confirmation turns a draft into your working context.
4. **Connect your tools.** Link your CRM and ad accounts. Now context gets richer — real customers, real spend, and real outcomes flow in.
5. **Set your focus.** Pick your master goals and, if you're ready, your first target. See [Master goals & targets](/using-audience-loop/overview/master-goals-and-targets.md).
6. **Pick a plan.** Start on Free and upgrade anytime — see [Plans & credits](/manage/overview-1.md).

When onboarding is done, you have an always-on system: it keeps your context fresh, works your goals and targets over your [AUM](/how-it-works/how-the-loop-works.md), and surfaces anything that needs you in [Pulse](/using-audience-loop/overview-2.md).


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