> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/ireveal.md).

# iReveal

- [What iReveal is](https://docs.aloop.icustomer.ai/ireveal/overview.md): iReveal: identity, measurement, and outcome tracking as a standalone product, one tag, running where your data lives.
- [Outcome tracking and holdouts](https://docs.aloop.icustomer.ai/ireveal/outcome-tracking.md): Outcome tracking and holdouts in iReveal: every decision carries its result in a single trace, and incrementality is measured against counterfactuals.
- [AI-referral measurement](https://docs.aloop.icustomer.ai/ireveal/ai-referral-measurement.md): AI-referral measurement in iReveal: agents and LLM referrals as a first-class, identified, measurable channel.
- [Consent](https://docs.aloop.icustomer.ai/ireveal/consent.md): How iReveal respects consent: your banner decides, capture is first-party, and opt-outs travel.
- [30-day POC](https://docs.aloop.icustomer.ai/ireveal/poc.md): The 30-day iReveal POC: discover, deploy, evaluate, on your traffic, with full decision rights retained throughout.
- [Upgrade path](https://docs.aloop.icustomer.ai/ireveal/upgrade-path.md): From iReveal to the full platform: the same spine, with the decision layer turned on. No migration, no re-tagging.


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