> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/ireveal/ai-referral-measurement.md). # AI-referral measurement AI-referral measurement in iReveal: agents and LLM referrals as a first-class, identified, measurable channel. AI agents acting on your behalf, and on your visitors' behalf, are invisible to session analytics. A browsing agent does not accept a cookie banner the way a person does, does not stitch into a session model built for humans, and does not show up in a channel report that only knows paid, organic, and direct. Traffic from AI assistants and LLM answers is already arriving; most measurement stacks cannot see it, let alone credit it. ## Agents are first-class actors iReveal treats humans **and agents** as first-class, identified actors. An agent's visit resolves to an immutable ID the same way a person's does, its actions are captured server-side at full fidelity, and what came of them lands in the same trace, from event to identity to outcome. ## LLM referrals as a channel That makes AI referral a channel you can measure rather than a mystery slice of direct traffic: see the visits AI referrals drive, follow them to resolved people and accounts, and read what those referrals produced in pipeline and revenue, on the same [outcome tracking](/ireveal/outcome-tracking.md) every other channel gets. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.aloop.icustomer.ai/ireveal/ai-referral-measurement.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.