> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/ireveal/consent.md).

# Consent

How iReveal respects consent: your banner decides, capture is first-party, and opt-outs travel.

iReveal is consent-aware by design, and the design is simple: **your consent banner decides; iReveal obeys.**

## The tag loads on consent

The iReveal tag is gated by your consent management platform like any analytics tag: wire it to load only after the visitor consents, using your CMP's consent-granted callback. No banner interaction, no capture. The wiring pattern is the same as the platform pixel's; see [Events and pixels](/integrations/events-and-pixels.md).

## First-party, in your environment

Capture is server-side and first-party, under your domain and your policies, and with warehouse deployment it runs inside your own environment, so visitor data does not leave your control to be resolved.

## Opt-outs travel

A visitor who opts out stays opted out downstream: suppression and consent flags ride with the record into scoring, audiences, and any activation. Deletion and access requests follow the platform's DSAR support; see [GDPR, CCPA and DSAR](/security-and-compliance/gdpr-ccpa-dsar.md).

{% hint style="info" %}
Regional rules differ, and your legal team owns the consent policy. iReveal's job is to make the compliant configuration the easy one: one tag, gated by your banner, honored everywhere downstream.
{% endhint %}


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