What iReveal is

iReveal: identity, measurement, and outcome tracking as a standalone product, one tag, running where your data lives.

iReveal is the identity and measurement layer as a standalone product: see who is actually on your site, resolve them to real people and companies, and track outcomes against the decisions that drove them, without adopting the full platform first.

What it does

• Server-side, first-party capture from one async tag. Not a third-party cookie play.

• Identity resolution to immutable IDs, for humans and for AI agents visiting your site.

• The trace loop: events, identity, signals, decisions, outcomes, joined end to end, so results are attributable rather than asserted.

• Consent-aware by design. See Consent.

Where it runs

In your environment or ours: hosted, or deployed against your own warehouse, including as a Snowflake native app, so capture and resolution happen where your data already lives and nothing needs to leave.

iReveal is the proof feed for Measurement: visitor identity, outcomes, and causal proof, reconciled against what each channel reports about itself.

In Enterprise deployments, capture lands in your own warehouse through the native app path. Your deployment plan names the exact landing zone.

What it is not

iReveal is not another web-analytics dashboard, and it does not replace your marketing-mix or incrementality tooling, it complements them by supplying the identity-resolved, outcome-joined ground truth those models want as input. Compared to visitor de-anonymization point tools, the difference is the loop: not just who was here, but what came of it.

From iReveal to the platform

iReveal is a complete product on its own and the natural first step into the full platform: the identities and outcomes it builds are exactly what the loop runs on. See Upgrade path.