Upgrade path

From iReveal to the full platform: the same spine, with the decision layer turned on. No migration, no re-tagging.

iReveal is a complete product on its own. It is also, by design, the first half of the platform already running: the identities it resolves, the events it captures, and the outcomes it joins are exactly what the loop runs on. Upgrading is not a migration; it is turning on the rest.

What carries over

Everything. The tag stays the same tag. The immutable IDs stay the same IDs. The traces you have been accumulating become the history the platform learns from, and the consent state and suppression you enforced ride along untouched; see Consent.

What turns on

• The loop: goals, KPIs, and targets over the audience iReveal has been building. See The loop in one page.

• iHarness and plays: decisions stop ending at a resolved-account list and start acting, within the gates and approvals you set. See What iHarness does.

• Pulse: the moments that need you, raised instead of buried.

When to upgrade

The honest tell is what you do with iReveal's output. If resolved accounts are being exported to a spreadsheet and worked by hand, the loop is already running, just with people as the decision layer. Plans and what each unlocks are on Plans.