# iCustomer Docs ## Introduction - [Welcome](https://docs.aloop.icustomer.ai/introduction/readme.md): Audience Loop is your always-on AI marketing team. - [What is Audience Loop?](https://docs.aloop.icustomer.ai/introduction/what-is-audience-loop.md): You already have campaign tools. Paid media, email, programmatic — each runs its own bids, manages its own creatives, and reports its own results. The problem:… - [Onboarding: from your URL to an always-on system](https://docs.aloop.icustomer.ai/introduction/onboarding.md): Onboarding happens right in Chat, and it starts with one thing: your URL. - [Core concepts](https://docs.aloop.icustomer.ai/introduction/core-concepts.md): The handful of terms used throughout Audience Loop — the loop, Harness, Intelligence, AUM, FIRE, goals, traces, and credits. - [How the Loop works](https://docs.aloop.icustomer.ai/how-it-works/how-the-loop-works.md): Under the hood, the loop runs as five connected steps. Every step carries the same trace ID — the join key that makes honest, end-to-end measurement possible. - [The orchestrator](https://docs.aloop.icustomer.ai/how-it-works/the-harness.md): The Harness is the orchestrator behind Audience Loop — it reasons over your Intelligence and runs the always-on loop, on request and proactively. - [Meet your AI team](https://docs.aloop.icustomer.ai/how-it-works/meet-your-ai-team.md): The Harness orchestrates a role-based AI team — Sam, Ivy, Angela, Joel, Brandon, Lina, and Mira — across observe, identify, decide, act, and learn. - [Intelligence: what the system knows](https://docs.aloop.icustomer.ai/how-it-works/overview.md): Intelligence is everything Audience Loop knows about your business — the context and memory the Harness reasons over every time it decides. The better your… - [Audience context](https://docs.aloop.icustomer.ai/how-it-works/overview/audience-context.md): Who your audiences are — ICP, buyer personas, audience intelligence, and the business pain areas that drive them. - [Brand & competition context](https://docs.aloop.icustomer.ai/how-it-works/overview/brand-and-competition.md): Your company and brand profile plus the competitive landscape the Harness reasons over. - [Funnel & tags](https://docs.aloop.icustomer.ai/how-it-works/overview/funnel-and-tags.md): Your funnel stages and conversion logic, plus the tags, segments, and signals you organize audiences by. - [Knowledge entries & sources](https://docs.aloop.icustomer.ai/how-it-works/overview/knowledge-and-sources.md): Notes, docs, and URLs you add, and the sources your context is built from. - [Memory & learning settings](https://docs.aloop.icustomer.ai/how-it-works/overview/memory-and-learning.md): What the system learns over time and how to tune it — the closed loop that sharpens every decision. - [Decision Traces: why things happened](https://docs.aloop.icustomer.ai/how-it-works/decision-traces.md): Every action records why it happened — inputs, score, decision, and the outcome it is tied to. - [Chat](https://docs.aloop.icustomer.ai/using-audience-loop/meet-chat.md): Chat is where you talk to Audience Loop. Behind it is the Harness — the orchestrator that reasons over your context and coordinates your AI team to get things done.… - [Ask anything](https://docs.aloop.icustomer.ai/using-audience-loop/meet-chat/ask-anything.md): Talk to your data and analytics — ad-account root-cause analysis, budget planning, performance questions — like a growth engineer on call. - [Brainstorm or simulate](https://docs.aloop.icustomer.ai/using-audience-loop/meet-chat/brainstorm-and-simulate.md): Think out loud with the Harness, or simulate a goal, budget, or scenario before you commit anything live. - [Audience](https://docs.aloop.icustomer.ai/using-audience-loop/explorer.md): Browse your audiences under management, build segments, and see FIRE scores and tiers. - [Import & prepare your data](https://docs.aloop.icustomer.ai/using-audience-loop/explorer/import-and-prepare.md): Bring audiences in from files and connected tools, then clean, enrich, and validate them for activation. - [FIRE scoring](https://docs.aloop.icustomer.ai/using-audience-loop/explorer/fire-scoring.md): How Fit, Intent, Recency, and Engagement combine into a score and Hot/Warm/Cool tiers. - [Suppression](https://docs.aloop.icustomer.ai/using-audience-loop/explorer/suppression.md): Keep the wrong people out — exclusion lists, consent, and suppression rules. - [Orchestration](https://docs.aloop.icustomer.ai/using-audience-loop/overview.md): What the Harness does to hit your goals and targets — decision-first, proactively and on request. - [Master goals & targets](https://docs.aloop.icustomer.ai/using-audience-loop/overview/master-goals-and-targets.md): Pick one primary master goal plus up to two secondary, then set specific, time-bound targets. - [Master goals (the 6)](https://docs.aloop.icustomer.ai/using-audience-loop/overview/master-goals-and-targets/master-goals.md): Pipeline Growth, Product-Led Growth, Retention & Expansion, Partner & Ecosystem, Brand & Community, GTM Efficiency. - [Targets](https://docs.aloop.icustomer.ai/using-audience-loop/overview/master-goals-and-targets/targets.md): Specific, time-bound objectives under a master goal — set in Chat or by the Harness — that the loop paces toward. - [Running loops & agent activity](https://docs.aloop.icustomer.ai/using-audience-loop/overview/running-loops.md): See the loops in flight and what your AI team is doing toward each goal and target. - [Channels & activation](https://docs.aloop.icustomer.ai/using-audience-loop/overview/channels-and-activation.md): How decisions hand off to your channels — Audience Loop decides, the channels run the bids and sends. - [Next best action](https://docs.aloop.icustomer.ai/using-audience-loop/overview/next-best-action.md): The Harness's recommended next move for a segment, cohort, or individual account and contact. - [Measurement](https://docs.aloop.icustomer.ai/using-audience-loop/overview-1.md): One honest scoreboard across every channel, built on the shared trace ID. - [Pace-to-target](https://docs.aloop.icustomer.ai/using-audience-loop/overview-1/pace-to-target.md): Track progress against a target's deadline — 62 of 200 demos, on pace or behind. - [Funnel & attribution](https://docs.aloop.icustomer.ai/using-audience-loop/overview-1/funnel-and-attribution.md): How audiences move from visitor to won, and how outcomes roll up and attribute. - [Causal measurement & lift](https://docs.aloop.icustomer.ai/using-audience-loop/overview-1/causal-measurement.md): Measure true lift with causal AI and holdouts, not self-reported channel metrics. - [Pulse](https://docs.aloop.icustomer.ai/using-audience-loop/overview-2.md): The always-on system runs your goals over your AUM on its own. Pulse is where it raises a hand — your attention queue for anything that needs you to see or decide. - [Approvals & the gate](https://docs.aloop.icustomer.ai/using-audience-loop/overview-2/approvals-and-gate.md): Nothing goes live without you — review and approve drafted actions before they activate. - [Alerts & exceptions](https://docs.aloop.icustomer.ai/using-audience-loop/overview-2/alerts-and-exceptions.md): Targets slipping off pace, anomalies, and guardrail hits the system flags for your attention. - [Playbooks & use cases](https://docs.aloop.icustomer.ai/playbooks/playbooks-and-use-cases.md): Ready-made plays the system runs toward each master goal, plus real-world use cases like acquisition, reactivation, and expansion. - [Settings](https://docs.aloop.icustomer.ai/manage/overview.md): Manage your account and how the system runs for your team — workspace, agents, and notifications. - [Workspace & team](https://docs.aloop.icustomer.ai/manage/overview/workspace-and-team.md): Manage members, roles, and seats — and, on higher plans, multiple brands or workspaces. - [Agents (pre-built iWorkers)](https://docs.aloop.icustomer.ai/manage/overview/agents.md): Your pre-built, role-based AI team — see them and set tone, guardrails, and how much they do on their own. - [Notification settings](https://docs.aloop.icustomer.ai/manage/overview/notification-settings.md): Choose what reaches you, where, and how often — route approvals, alerts, and exceptions from Pulse. - [Integrations](https://docs.aloop.icustomer.ai/manage/integrations.md): Everything Audience Loop connects to — through iConnect — in two kinds: Tools it reads from and activates into, and Events that feed context and scoring. - [Tools](https://docs.aloop.icustomer.ai/manage/integrations/tools.md): The systems Audience Loop reads from and activates into via iConnect — CRM, ad accounts, email, paid media, and trade desk. - [Events](https://docs.aloop.icustomer.ai/manage/integrations/events.md): The raw signals that stream into Audience Loop — the capture step that feeds identity resolution and FIRE scoring. - [Plans & credits](https://docs.aloop.icustomer.ai/manage/overview-1.md): Audience Loop is credit-based: every plan includes a monthly credit allotment, and the system draws from it as it works. There are no fees on your ad spend — you… - [Plans](https://docs.aloop.icustomer.ai/manage/overview-1/tiers.md): Four plans, from a free starting point to a fully custom enterprise deployment. - [How credits work](https://docs.aloop.icustomer.ai/manage/overview-1/credits.md): Credits are the single unit of usage. Each plan includes a monthly allotment — Free 200, Pro 2,000, Team 10,000, Enterprise custom — and the system draws credits as… - [Limits](https://docs.aloop.icustomer.ai/manage/overview-1/limits.md): Audience Under Management (AUM) is the number of entities — accounts and contacts — the always-on system actively manages. Always-on management starts on Team. See… - [Billing](https://docs.aloop.icustomer.ai/manage/overview-1/billing.md): Your subscription is managed in Stripe. From Plans & billing inside the app you can compare plans, upgrade or downgrade, and manage payment — those actions open… - [Security & compliance](https://docs.aloop.icustomer.ai/manage/privacy-security-compliance.md): SOC 2 Type II, consent-aware, and your data never trains public models — plus enterprise controls. - [Architecture overview](https://docs.aloop.icustomer.ai/reference/overview.md): A quick technical tour of how Audience Loop fits together — Intelligence, the Harness, the loop, surfaces, and measurement. - [Glossary](https://docs.aloop.icustomer.ai/reference/glossary.md): Key Audience Loop terms defined — AUM, credits, Decision Trace, FIRE, Harness, Identity Graph, master goal, target, trace ID, visitor reveal. - [FAQ & troubleshooting](https://docs.aloop.icustomer.ai/reference/faq.md): Common questions — whether it's a campaign tool, whether it runs your ads, how credits work, approvals, security, and starting free. - [What's new](https://docs.aloop.icustomer.ai/reference/whats-new.md): The latest features, integrations, and improvements to Audience Loop — newest first. - [Enterprise · Decision OS](https://docs.aloop.icustomer.ai/reference/what-is-decision-os.md): The enterprise version of Audience Loop — the same always-on decisioning, built for scale, governance, and your own infrastructure. - [From Audience Loop to Decision OS](https://docs.aloop.icustomer.ai/reference/what-is-decision-os/from-audience-loop.md): Decision OS is a continuation of Audience Loop, not a different product — your context, goals, and playbooks carry over. - [When to upgrade](https://docs.aloop.icustomer.ai/reference/what-is-decision-os/when-to-upgrade.md): Signs you've outgrown Audience Loop and should talk to us about Decision OS. --- # Agent Instructions This documentation is published with GitBook. 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