Integrations

Everything Audience Loop connects to — through iConnect — in two kinds: Tools it reads from and activates into, and Events that feed context and scoring.

Audience Loop connects to your stack through iConnect. Everything it links to comes in two kinds:

• Tools — the systems it reads from and activates into: your CRM, ad accounts, email platforms, and trade desk.

• Events — the signals and data streams that feed your context and scoring.

Connect these during onboarding or any time from Settings. The more you connect, the richer your Intelligence and the sharper your decisions.