> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/playbooks/playbooks-and-use-cases.md).

# Playbooks & use cases

Playbooks are ready-made plays the system runs toward each master goal — you don't build them from scratch. Use cases show those plays in real situations.

By goal, for example:

* **Pipeline Growth** — outbound to high-FIRE accounts; re-engage warm inbound.
* **Retention & Expansion** — surface churn risk and expansion signals in existing accounts.
* **GTM Efficiency** — shift budget away from channels that don't cause lift.

Common use cases include new-logo acquisition, dormant-account reactivation, and expansion within customers. Pick a [master goal](/using-audience-loop/overview/master-goals-and-targets/master-goals.md) and the Harness tailors the play to your context; approve it and the loop runs it.


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