Playbooks & use cases

Ready-made plays the system runs toward each master goal, plus real-world use cases like acquisition, reactivation, and expansion.

Playbooks are ready-made plays the system runs toward each master goal — you don't build them from scratch. Use cases show those plays in real situations.

By goal, for example:

• Pipeline Growth — outbound to high-FIRE accounts; re-engage warm inbound.

• Retention & Expansion — surface churn risk and expansion signals in existing accounts.

• GTM Efficiency — shift budget away from channels that don't cause lift.

Common use cases include new-logo acquisition, dormant-account reactivation, and expansion within customers. Pick a master goal and the Harness tailors the play to your context; approve it and the loop runs it.