Guardrails and suppression

The platform rules every play inherits: one cadence per contact, suppression above everything, honest counts, and a kill switch.

Every play inherits the same platform rules. None of them are per-play options to remember; they are the floor.

One active cadence per contact

A person is in at most one active outreach cadence at a time, across all plays. When two plays want the same contact, priority arbitration decides and the other play waits, so nobody gets three sequences from three motions in the same week. This is enforced at the platform, not promised by configuration.

Suppression overrides everything

Your suppression list is absolute: it beats play logic, autonomy grants, and enthusiasm. Suppressed records are excluded before anything reaches a destination, and suppression flags travel with your data into every channel. Existing customers, opted-out contacts, do-not-touch accounts, once suppressed, no play argues.

Consent and scope

A record goes to a channel only with the identifier and the consent that channel requires: email consent for outbound, platform-appropriate hashed identifiers for ads. No consent, no send, silently and every time.

Your CRM is protected

Plays update records; they never overwrite sales-owned fields, never reassign ownership (they alert, you route), and never delete. Merges and other irreversible moves surface as proposals for a human. See Identity.

Honest counts

Match rates are reported as matched, what the destination actually accepted, never as uploaded. If a channel matched 60 percent of a cohort, you see 60 percent.

Caps and the stop

Spend and volume caps bound every play, and pausing or stopping is immediate, from the play, from chat, from a pulse. Stopping a play never deletes its history: the runs, decisions, and outcomes stay on the record.