Glossary

Key Audience Loop terms defined — AUM, credits, Decision Trace, FIRE, Harness, Identity Graph, master goal, target, trace ID, visitor reveal.

• Audience Under Management (AUM) — the accounts and contacts the always-on system actively manages.

• Credits — the unit of usage; each plan includes a monthly allotment.

• Decision Trace — the record of why an action happened, joined by trace ID.

• FIRE score — Fit, Intent, Recency, Engagement, combined into a Hot / Warm / Cool tier.

• Harness — the orchestrator that reasons over Intelligence and runs the loop.

• Identity Graph — the resolution that ties events to real people and accounts.

• Intelligence — what the system knows: context and memory.

• Master goal — one of six standing focuses you choose.

• Target — a specific, time-bound objective under a master goal.

• trace ID — the key stamped at origin and carried through every step, so events, decisions, and outcomes can be joined.

• Visitor reveal — turning anonymous site traffic into named accounts and contacts (Pro and higher).