> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/using-audience-loop.md).

# Using Audience Loop

- [Chat](https://docs.aloop.icustomer.ai/using-audience-loop/meet-chat.md): Chat is where you talk to Audience Loop. Behind it is the Harness — the orchestrator that reasons over your context and coordinates your AI team to get things done.…
- [Ask anything](https://docs.aloop.icustomer.ai/using-audience-loop/meet-chat/ask-anything.md): Talk to your data and analytics — ad-account root-cause analysis, budget planning, performance questions — like a growth engineer on call.
- [Brainstorm or simulate](https://docs.aloop.icustomer.ai/using-audience-loop/meet-chat/brainstorm-and-simulate.md): Think out loud with the Harness, or simulate a goal, budget, or scenario before you commit anything live.
- [Audience](https://docs.aloop.icustomer.ai/using-audience-loop/explorer.md): Browse your audiences under management, build segments, and see FIRE scores and tiers.
- [Import & prepare your data](https://docs.aloop.icustomer.ai/using-audience-loop/explorer/import-and-prepare.md): Bring audiences in from files and connected tools, then clean, enrich, and validate them for activation.
- [FIRE scoring](https://docs.aloop.icustomer.ai/using-audience-loop/explorer/fire-scoring.md): How Fit, Intent, Recency, and Engagement combine into a score and Hot/Warm/Cool tiers.
- [Suppression](https://docs.aloop.icustomer.ai/using-audience-loop/explorer/suppression.md): Keep the wrong people out — exclusion lists, consent, and suppression rules.
- [Orchestration](https://docs.aloop.icustomer.ai/using-audience-loop/overview.md): What the Harness does to hit your goals and targets — decision-first, proactively and on request.
- [Master goals & targets](https://docs.aloop.icustomer.ai/using-audience-loop/overview/master-goals-and-targets.md): Pick one primary master goal plus up to two secondary, then set specific, time-bound targets.
- [Master goals (the 6)](https://docs.aloop.icustomer.ai/using-audience-loop/overview/master-goals-and-targets/master-goals.md): Pipeline Growth, Product-Led Growth, Retention & Expansion, Partner & Ecosystem, Brand & Community, GTM Efficiency.
- [Targets](https://docs.aloop.icustomer.ai/using-audience-loop/overview/master-goals-and-targets/targets.md): Specific, time-bound objectives under a master goal — set in Chat or by the Harness — that the loop paces toward.
- [Running loops & agent activity](https://docs.aloop.icustomer.ai/using-audience-loop/overview/running-loops.md): See the loops in flight and what your AI team is doing toward each goal and target.
- [Channels & activation](https://docs.aloop.icustomer.ai/using-audience-loop/overview/channels-and-activation.md): How decisions hand off to your channels — Audience Loop decides, the channels run the bids and sends.
- [Next best action](https://docs.aloop.icustomer.ai/using-audience-loop/overview/next-best-action.md): The Harness's recommended next move for a segment, cohort, or individual account and contact.
- [Measurement](https://docs.aloop.icustomer.ai/using-audience-loop/overview-1.md): One honest scoreboard across every channel, built on the shared trace ID.
- [Pace-to-target](https://docs.aloop.icustomer.ai/using-audience-loop/overview-1/pace-to-target.md): Track progress against a target's deadline — 62 of 200 demos, on pace or behind.
- [Funnel & attribution](https://docs.aloop.icustomer.ai/using-audience-loop/overview-1/funnel-and-attribution.md): How audiences move from visitor to won, and how outcomes roll up and attribute.
- [Causal measurement & lift](https://docs.aloop.icustomer.ai/using-audience-loop/overview-1/causal-measurement.md): Measure true lift with causal AI and holdouts, not self-reported channel metrics.
- [Pulse](https://docs.aloop.icustomer.ai/using-audience-loop/overview-2.md): The always-on system runs your goals over your AUM on its own. Pulse is where it raises a hand — your attention queue for anything that needs you to see or decide.
- [Approvals & the gate](https://docs.aloop.icustomer.ai/using-audience-loop/overview-2/approvals-and-gate.md): Nothing goes live without you — review and approve drafted actions before they activate.
- [Alerts & exceptions](https://docs.aloop.icustomer.ai/using-audience-loop/overview-2/alerts-and-exceptions.md): Targets slipping off pace, anomalies, and guardrail hits the system flags for your attention.


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