Audience

Browse your audiences under management, build segments, and see FIRE scores and tiers.

Availability: website visitor reveal requires Pro or higher.

Explorer is where you see your Audience Under Management (AUM) — every account and contact the system is working with — and slice it however you need.

Browse and filter, build segments, and see each entity's FIRE score and tier (Hot, Warm, Cool) at a glance, so you know who's worth acting on right now. On Pro and higher, visitor reveal turns anonymous site traffic into named accounts and contacts that flow straight into your audiences.

From here you can hand a segment to the Harness to act on, or let the always-on loop work it toward your goals.