> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/using-audience-loop/overview-1.md).

# Measurement

Measurement is your one honest scoreboard. Because every event, decision, and outcome shares the same trace ID, the system can trace a click through to the decision it drove and the deal that closed — across every channel, independent of what each tool claims about itself.

That unified spine is what the rest of this section builds on: [Pace-to-target](/using-audience-loop/overview-1/pace-to-target.md) tracks progress to your deadlines, [Funnel & attribution](/using-audience-loop/overview-1/funnel-and-attribution.md) shows how audiences move and where credit belongs, and [Causal measurement & lift](/using-audience-loop/overview-1/causal-measurement.md) proves what actually drove results. No channel grades its own homework here.


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