Measurement

One honest scoreboard across every channel, built on the shared trace ID.

Measurement is your one honest scoreboard. Because every event, decision, and outcome shares the same trace ID, the system can trace a click through to the decision it drove and the deal that closed — across every channel, independent of what each tool claims about itself.

That unified spine is what the rest of this section builds on: Pace-to-target tracks progress to your deadlines, Funnel & attribution shows how audiences move and where credit belongs, and Causal measurement & lift proves what actually drove results. No channel grades its own homework here.