> For the complete documentation index, see [llms.txt](https://docs.aloop.icustomer.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.aloop.icustomer.ai/using-audience-loop/overview-2.md).

# Pulse

The always-on system runs your goals over your AUM on its own. Pulse is where it raises a hand — your attention queue for anything that needs you to see or decide.

Three kinds of things land in Pulse:

* **Approvals** — actions waiting on your go-ahead before they go live. This is the gate; see [Approvals & the gate](/using-audience-loop/overview-2/approvals-and-gate.md).
* **Alerts & exceptions** — a target slipping off pace, an anomaly, or a guardrail hit. See [Alerts & exceptions](/using-audience-loop/overview-2/alerts-and-exceptions.md).
* **Signals worth knowing** — notable changes in your audiences the system thinks you'd want to catch.

The badge shows how many items are waiting. Clear Pulse and you're caught up — everything else is being handled in the background.


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