# Use cases

<figure><img src="/files/f8aJ6SHJ6AN2A5ozyuKX" alt=""><figcaption></figcaption></figure>

### Audience workflows for everyday campaigns

Audience Loop supports repeatable audience motions, from building the first list to keeping it activation-ready over time. Workflows typically start with importing or seeding rows, then move through cleaning, enrichment, grading, and match boosting before mapping and syncing to destinations.

<details>

<summary>B2B Activation</summary>

Faster pipeline from cleaner B2B audiences.

* <mark style="color:$info;">Connect CRM and site traffic.</mark>
* <mark style="color:$info;">Normalize and Dedupe incoming records.</mark>
* <mark style="color:$info;">Enrich missing info (emails, titles, company details).</mark>
* <mark style="color:$info;">Run Account Profiling Agent for ICP tiers.</mark>
* <mark style="color:$info;">Push audiences to LinkedIn and Google.</mark>
* <mark style="color:$info;">Maintain suppression Lists for customers, junk accounts, and disqualified leads.</mark>

</details>

<details>

<summary>Product-Led Nurture</summary>

**Turn freemium and trial users into revenue.**

* <mark style="color:$info;">Pipe trials and freemium signups into a PLG List.</mark>
* <mark style="color:$info;">Enrich for fit (company size, industry, role).</mark>
* <mark style="color:$info;">Grade by fit + usage (intent).</mark>
* <mark style="color:$info;">Sync Lists into email / CRM for:</mark>
* <mark style="color:$info;">Lifecycle sequences</mark>
* <mark style="color:$info;">In-app prompts</mark>
* <mark style="color:$info;">Sales-assist outreach</mark>

{% hint style="info" %}
Agents help separate power users from tire-kickers.
{% endhint %}

</details>

<details>

<summary>eCom Reactivation</summary>

Re-engage past buyers and high-intent browsers.

* <mark style="color:$info;">Pull orders and browse events from your eCom stack and ESP.</mark>
* <mark style="color:$info;">Normalize and Dedupe.</mark>
* <mark style="color:$info;">Refresh emails and device IDs.</mark>
* <mark style="color:$info;">Segment by recency, frequency, and value.</mark>
* <mark style="color:$info;">Build audiences for Meta, TikTok, and other paid channels.</mark>
* <mark style="color:$info;">Maintain suppression for refunded, low-value, or unsubscribed profiles.</mark>

</details>

<details>

<summary>ABM + Influencers</summary>

Cover named accounts plus the people and creators around them.

* <mark style="color:$info;">Load named accounts into a List.</mark>
* <mark style="color:$info;">Run Account Profiling Agent to enrich and tier them.</mark>
* <mark style="color:$info;">Enrich to find buyers, champions, and relevant creators.</mark>
* <mark style="color:$info;">Score accounts by fit and signals.</mark>
* <mark style="color:$info;">Activate across:</mark>
  * <mark style="color:$info;">LinkedIn</mark>
  * <mark style="color:$info;">Search</mark>
  * <mark style="color:$info;">Email / CRM</mark>
  * <mark style="color:$info;">Influencer and creator programs</mark><br>

{% hint style="info" %}
Use Bidding Optimization Agent on Live Audiences to focus spend on the best accounts and de-prioritize the rest.
{% endhint %}

</details>

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