Use cases

Audience workflows for everyday campaigns

Audience Loop supports repeatable audience motions, from building the first list to keeping it activation-ready over time. Workflows typically start with importing or seeding rows, then move through cleaning, enrichment, grading, and match boosting before mapping and syncing to destinations.

B2B Activation

Faster pipeline from cleaner B2B audiences.

• Connect CRM and site traffic.

• Normalize and Dedupe incoming records.

• Enrich missing info (emails, titles, company details).

• Run Account Profiling Agent for ICP tiers.

• Push audiences to LinkedIn and Google.

• Maintain suppression Lists for customers, junk accounts, and disqualified leads.

Product-Led Nurture

Turn freemium and trial users into revenue.

• Pipe trials and freemium signups into a PLG List.

• Enrich for fit (company size, industry, role).

• Grade by fit + usage (intent).

• Sync Lists into email / CRM for:

• Lifecycle sequences

• In-app prompts

• Sales-assist outreach

Agents help separate power users from tire-kickers.

eCom Reactivation

Re-engage past buyers and high-intent browsers.

• Pull orders and browse events from your eCom stack and ESP.

• Normalize and Dedupe.

• Refresh emails and device IDs.

• Segment by recency, frequency, and value.

• Build audiences for Meta, TikTok, and other paid channels.

• Maintain suppression for refunded, low-value, or unsubscribed profiles.

ABM + Influencers

Cover named accounts plus the people and creators around them.

• Load named accounts into a List.

• Run Account Profiling Agent to enrich and tier them.

• Enrich to find buyers, champions, and relevant creators.

• Score accounts by fit and signals.

• Activate across:

  • LinkedIn

  • Search

  • Email / CRM

  • Influencer and creator programs

Use Bidding Optimization Agent on Live Audiences to focus spend on the best accounts and de-prioritize the rest.