How it Works

Audience Loop at a glance

Audience Loop organizes audience work into four practical steps. The loop starts with data you already have, like CRM segments, CSV exports, eCommerce tools, forms, and product events, or with lists you generate inside Audience Loop, like AI lookalikes and audience seeds, then turns those inputs into a structured list you can clean, enrich, match to each destination, and keep up to date as your data changes.

The loop from source to sync

1

Connect

Bring data in from CSV exports, CRM segments, eCommerce tools, forms or product events. Audience Loop maps those fields into a List using templates so your grid starts structured instead of blank.

2

Enrich & Resolve

Use sheet operations and agents to normalize fields, dedupe records, and enrich missing attributes so each row becomes a reliable person or account.

3

Match & Activate

Let agents map your identifiers and required fields for each destination, then verify and sync the audience while tracking match status per channel.

4

Review & Iterate

Review audience size and quality, then make targeted updates so the next activation requires less cleanup and performs more reliably.