Core concepts

The handful of terms used throughout Audience Loop — the loop, Harness, Intelligence, AUM, FIRE, goals, traces, and credits.

A few terms show up everywhere in Audience Loop. Here's the short version — each has its own page for the detail.

• The loop — the always-on cycle: capture → resolve → score → decide → attribute, running continuously. See How the Loop works.

• The Harness — the orchestrator that reasons over your context and runs the loop, on request and proactively. See The orchestrator.

• Intelligence — what the system knows: your context and memory.

• AUM (Audience Under Management) — the accounts and contacts the always-on system actively manages.

• FIRE score — Fit, Intent, Recency, Engagement, combined into a Hot/Warm/Cool tier. See FIRE scoring.

• Master goal & target — your standing focus (one of six) and the time-bound objective under it. See Master goals & targets.

• Decision Trace — the receipt for any action, joined to everything else by one trace ID. See Decision Traces.

• Credits — the unit of usage every plan includes. See How credits work.